Sarah Lin

UX Strategist & Quantitative User Researcher

New York, NY

Bridging behavioral psychology, product analytics, and customer empathy to help tech companies build things people actually love.

Skills

User Research

Usability Testing

Survey Design

Behavioral Psychology

Data Analysis

Strategy

Education

MA

Columbia University

20162018

Experience

Lead UX Researcher

Spotify

Spearheaded global qualitative user testing for AI recommendation and discovery feeds.

2021-04

Now

Design Researcher

IDEO

Conducted field research and usability studies for Fortune 500 digital transformations.

2018-09

2021-03

Projects

Global Listening Persona Framework

2024

Comprehensive research repository mapping 12 user archetypes across 42 countries.

Case study →